Wil Bailey, portfolio manager for The Wine Company, has the kind of job that elicits laughter and jealousy at parties: he travels the world and tastes wine. What he will be the first to tell you, however, is this is far from an easy job. Especially with the way The Wine Company does it.
Most wholesalers get into a groove with key suppliers and importers. The old “wine as commodity” formula is simple: keep the same wines, year after year, pumping through the pipeline and grow the business. We do it differently.
By investing in sending Wil to Europe every year, we get to make a fresh selection of our European selections as well as choosing each rosé wine to bring in.
Check out this video of Wil explaining his process: