The Wine Company

Why The Wine Company?

There are many reasons Minnesota wine retailers and restaurants do business with The Wine Company. When polled, their top answers include:

1) Local family-ownership since its founding in 1985. 

2) A well-rounded wine, sake, spirits, alcohol alternative, and THC portfolio, focused on smaller family-owned and operated wineries, sake kura, and craft distilleries, many of which farm and make their products sustainably, organically, and even biodynamically.

3) A commitment to traveling every year to taste new vintages and expressions before making purchasing decisions.

4) Temperature controlled warehouse, and a delivery routing system that optimizes fuel efficiency.

5) An incredible support staff. From menu and shelf talker design in house, to social media expertise and consultation, we take care of our customers like no other distribution house.

6) The front edge of technology to help sell wine. This includes a thorough website that allows floor staff full access to information on the go, an internal cloud-based storage system that allows the sales consultants instant access to key information via their iPads and phones, and an email communication system to make sure our customers always know the latest and greatest news from The Wine Company.

7) Incredible education not only for our customers but ourselves as well. We taste constantly, many times blind, to keep our senses sharp and know how our wine compares to others in the market.

8) Unique events and seminars. These run the gamut. Recent tastings include The Wine Company Revealed, Great Wines & Spirits Made by Great Women, Sherry & Dumplings, Ridge Release Tastings, TED Talks Greek Wine & Spirits, La Fête de St. Thibault, Virtual Mezcal Palenque Tour & Trade Seminar hosted by Laika Spirits, Maison Joseph Drouhin & Domaine Drouhin Seated Tasting with Laurent Drouhin, the Certified Sherry Wine Specialist Certification, and of course, Whisky: A Miseducation. We are constantly innovating to offer more than just the usual ‘show and tell’ of wine events. More reason to sign up for our business-to-business emails!

9) Wines, sake, spirits, non-alcoholic alternatives, and even THC beverages that consistently over-deliver for the price.  If there is one thing that sets us apart for many, this is it. Throughout our portfolio you’ll find delicious expressions embody the core values we share. Products that capture an intentional approach to growing and making them, and that consistently over-deliver in their price to quality ratio. We do this by thorough research and ongoing tasting, and occasionally making the tough decision to step away from an established product because its quality has gone down.

10) A company attitude of constant innovation and creativity. Open discussions abound in our company environment. It’s an environment where all employees are allowed to express their opinions openly and honestly, knowing that we don’t have dozens of layers of management weighing them down. Everybody’s door, from the portfolio directors’ to the CEO’s, is always open.

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