As we all lean ever-so-slightly into the industry trend of promoting wellness this January, we are proud celebrate the variety of ‘Spirit Free’ options that our portfolio now boasts.
Whether restaurateurs are looking for new options for the menu that do not require the hassle of R&D, or retailers are looking to promote a zero proof modifier or RTD, we have you covered!
ENROOT SPARKLING COLD BREW TEA
Organic, cold brewed tea blended for food pairing
REJUVENATE Peach Hibiscus Jasmine
RELAX Caffeine-Free Strawberry Lavender Rosemary
REVITALIZE Raspberry Mint
REVIVE Apple Lemon Cayenne
Local shrubs made in Minnesota!
Apple Rosemary 6 x 8oz
Asian Pear Ginger Cinnamon 6 x 8oz
Blueberry Poblano 6 x 8oz
Plum with Wildflower Honey 6 x 8oz
Raspberry 6 x 8oz
Strawberry 6 x 8oz
Thai Basil* 6 x 8oz
Rainbow Pack 6 x 8oz (includes 1 of each flavor except *)
“The Phony Negroni is Bitter but Not Boozy”
Phony Negroni RTD 2 x 200ml
The New York Times
DR. LO ALCOHOL-REMOVED RIESLINGS
Fruity and balanced Mosel Rieslings
Dr. Lo NA Riesling 6/750
Dr. Lo NA Sparkling Riesling 6/750
COMPLETING THE COCKTAIL SPIRIT FREE
No spitting required…
Are you ready to quench the growing thirst for the Spirit Free category?
Sharab Shrubs makes a delicious and positive impression among all who conjure up cocktails and St. Agrestis Phony Negroni proves a compelling, true-to-type RTD for those who want to enjoy a Negroni with all that bitter backbone at zero ABV. These two expand our offerings in this trending category beyond our introduction last year of EnRoot teas which offer an extraordinary lineup of cold brewed sparkling iced teas made from organic ingredients.
To learn more about the Spirit Free category, here is a recent EATER ARTICLE on local restaurants pushing the needle in this space. In addition to this, here is some supporting data from the IRi August national beverage trend report on consumer buying habits within the category:
Thirsty for more and how these can lift a beverage program? Jeffrey Morgenthaler’s non nonsense writing provides great insight into spirit free beverages coexisting on menus with “with spirit” cocktails. “Something occurred to me recently: Why are we still banishing low-alcohol and no-alcohol drinks to their own dumb section of the menu, like they’re sitting at the kids’ table at dinner? Think about…” and read more on this while checking out Morgenthaler’s Cocktail ABV Calculator. Great insights!