We’ve been writing quite a bit about Beaujolais, especially our new Cru Beaujolais that have recently arrived in Minnesota, but we can’t ignore what’s happening tomorrow. Thursday November 15th is the official release day for the 2012 Beaujolais Nouveau.

Nouveau gets panned and criticized in parts of the wine world, and that’s a shame. Everything in life has to be taken in context, and if you’re exploring a glass of Nouveau expecting a transcendental experience, you are going to be disappointed. This is not the wine of adjectives, and it does not cause soulful reflection of the wine. It is rather a wine of celebration and simple enjoyment.

Look, we can out geek the most geeky of the wine geeks. But that gets old, and it get tiring. Sometimes a vinous breath of fresh air is what we need, and that’s what Beaujolais Nouveau offers. Enjoy it for what it is, but don’t criticize it for what it is not.┬áHaving a wine exist for the sole purpose of fun and frivolity is a wonderful thing.

The 2012 Joseph Drouhin Nouveau Beaujolais and Beaujolais-Villages arrived a couple days ago, and we tasted it right off the truck. Check out our video and our surprise regarding the quality of this year’s juice and seek these wines out in the next week!

Photo above from Flickr user Jetalone.

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